For those looking to innovate in the world of retail with stores or autonomous purchasing machines, commemorative dates are key moments to boost sales. These special occasions offer unique opportunities to highlight your business and increase revenue.
However, going beyond standard promotions can be the key to truly capitalizing on these special moments.
Here are some strategies for maximizing the potential of holidays in your standalone stores.
1 . Themed decorations
A standalone store doesn’t have to be static in its appearance. During commemorative dates, consider using themed decoration.
For example, for Christmas, small Christmas decorations or a themed screen interface create a festive atmosphere, which not only attracts attention but also improves the customer’s shopping experience.
Thinking about strategies for commemorative dates demonstrates your care for the customer’s needs and that your store does not work robotically, that is, there is someone behind thinking about every detail.
two . Variety of specific products
Adjust your standalone store’s product selection to reflect holidays, offering items that are in high demand during these special times.
During Easter, for example, include chocolates and Easter eggs and remember to bring variety. For Mother’s Day, consider adding gift items like perfume or small jewelry.
This strategy shows customers that your standalone store is a convenient place to find gifts and seasonal items, which are highly sought after and are sure to bring profits to your store.
3 . Invest in the right dates for your store
Despite taking advantage of commemorative dates, it is important to consider your audience and what they are looking for and choose the best dates to create strategies. Right now, if your stand-alone store has a system that issues reports on customer preferences, this will be extremely important for thinking about the best dates to invest.
Accesys Solutions systems issue reports and carry out in-depth analyzes of your consumers’ habits so that you can plan your actions with more information. Find out more about here.
4 . Prepare your stock
Some commemorative dates sell much more than others, such as Christmas, Mother’s Day and Easter, for example, and on these dates it is essential that your store is 100% prepared to deal with high demand. In a stand-alone store, this means preparing your stock to avoid running out of highly sought-after products — such as panettone and chocotone at Christmas, and chocolate at Easter.
If you have been through these dates before, it is interesting to analyze the data from the previous period, but if it is the store’s first time, you can do some market research to understand your needs and know how to keep your stock up to date.
5 . Loyalty and Incentive Programs
Implement or improve loyalty programs during celebratory dates, such as exclusive sweepstakes, seasonal promotions and even giveaways for those who visit during that period.
For example, offer a points system or special gifts on purchases made during the month of December to compete for a Christmas basket , for example, encouraging repeat purchases, and rewarding loyal customers. This will make them recommend your space and shop with you again and again.
With smart strategies, your autonomous store sells more.
Commemorative dates offer enormous potential beyond traditional promotions. You have seen here the importance of having a robust system that will help you better understand who your customers are so that you can personalize their experience and encourage purchases.
Accesys Solutions works with specialized systems for autonomous stores, which offer a complete view of your entire business and allow you to have more control over your consumers’ data.
Find out more here and have a smarter autonomous store.
